APN Outdoor - Think outside

Broadcast connections

Broadcast packages connect your brand message with mass audiences. Syndicated audience measurement data (MOVE) is used to craft packages which deliver various levels of reach and frequency (heavy-medium-light) across our different products.

Geographic connections

Geographic packages connect your brand message within close proximity to point of sale. Our Profiler proximity system precisely measures the distance between a retail outlet and our Roadside billboards. We have the capability to map thousands of different retail locations in relation to our billboards.

Contact your APNO representative for Profiler solutions.

Profiler packages available (click to enlarge):

• Car dealerships
• Department stores
• Banks
• Convenience stores
• Chemists
• Shopping centres
• Supermarkets
• Cinemas
• Electrical retailers
• Bottle shops
• Hardware stores
• Petrol stations
• Fast food outlets

Lifestyle connections

Lifestyle packages connect your brand message with specific demographics, lifestyle and attitudinal and buyergraphic segments. For example, we can target consumers who purchase computers and laptop accessories. This data is fused with our Roadside billboard inventory to create an effective outdoor media schedule.

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  Computers and accessories

  To illustrate, we can show heavy users of computers and accessories in relation to Harvey Norman and Officeworks stores, within close proximity to our Roadside billboards.

Please contact your APN Outdoor representative if you’d like to talk through a specific brief.

Custom

Custom solutions are specifically developed to meet any brief. These can range from special builds for Large Format billboards, or brand experiential activities such as sampling, to support Station Surround sponsorships.

Google

Google promoted their Google apps offering with daily message changes on our billboard site at Military Rd, Cremorne, Sydney.

ING DIRECT

ING DIRECT’s outdoor campaign aimed to emulate the ‘Molten Metal’ hand from their TVC and bring it to life in 3D on an APN Billboard.

realestate.com.au

The APN Billboard used a specially designed LED panel to display exclusive property information from rpdata.com.

Target

Target’s campaign used large 3D toy installations on APN Billboards, such as a barrel of monkeys and totem tennis, to promote their annual toy sale.

Yellow Pages®

Lifelike pigeons were used to ensure maximum cut through.

Please click here to see examples of APN Outdoor’s latest customised solutions.

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