APN Outdoor - Think outside

Today’s marketers demand greater insight and accountability from the outdoor industry. In addition to syndicated industry research such as MOVE, APN Outdoor has invested heavily in a suite of planning tools which make buying outdoor easier.

Compass is a proprietary planning tool developed in conjunction with Point Logic in the Netherlands. Compass has been custom built for the Australian outdoor market. At its heart is a simple, 3 step process:

1. Information about the client’s business objectives are fed into the Compass communications brief.
2. Compass weights the key tasks for the outdoor campaign (eg. Awareness, Preference, Action, etc.).
3. Compass identifies which combination of outdoor formats will deliver the most effective and cost efficient result.

Please contact your APN Outdoor sales representative for further information on Compass.

Profiler

Advertising research studies show that reaching consumers close to the point of purchase can have a greater impact on sales. That’s why Profiler, APN Outdoor’s proximity planning tool, is so valuable. It contains 25,000 records about retail destinations including supermarkets, banks, hardware, fast food and liquor outlets. So when planning your next Roadside billboard campaign, enlist Profiler to help get your message closer to the point of sale.

Please contact your APN Outdoor sales representative for further information on Profiler.

My Life

My Life is a sophisticated geomapping system which allows us to connect our client’s message with specific demographics, buyergraphics and other niche segments. For example, we can target consumers who purchase luxury goods, or travel on overseas holidays. This data is fused with our Roadside billboard inventory to create an effective outdoor media schedule.

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  Computers and accessories

  To illustrate, we can show heavy users of computers and accessories in relation to Harvey Norman and Officeworks stores, within close proximity to our Roadside billboards.

Please contact your APN Outdoor representative if you’d like to talk through a specific brief.

Creative tools

APN Outdoor has a range of creative planning tools to assist clients and creative agencies when developing outdoor communications.

The Seven Deadly Outdoor Creative Sins – interactive presentation which provide useful hints and tips on developing outdoor creative. Please click here to view.

Creative Simulator – allows clients and creative agencies to view their proposed outdoor creative in-situ. Please click here to use Creative Simulator.